One of the big reasons people with a blog have trouble, in the beginning, is because of their lack of promotion. For whatever reason, some people are scared to promote it. They think readers will just automatically come to their site. Life doesn’t work like that. You have to get out and let the world know that your blog exists. Below I’ve compiled four ways that EVERY person can use to help them promote their blog.
The first way that you can promote your blog is through social media. The opportunities are endless. You have sites such as Facebook, Twitter, and Instagram to share your latest post with your friends and followers. If you’re like me, you don’t have the same people on each site so sharing things about your blog on each social media site is a must.
Make sure that you promote your posts several times a day. People are online at different times of the day for various reasons. If you post something in the morning, your followers that work at night might miss it. It’s good to post items at least three times a day.
YouTube is the world’s 2nd biggest search engine. Making videos on YouTube gives you a worldwide audience. If your videos are quality, the benefits of uploading them could be huge depending on what your blog is about. You may be asking the question “What if I’m not good at creating videos?” There is a site called Fiverr where you can pay someone $5 to help do multiple tasks. One of the tasks that people can do on there is to create or edit videos for people. Make sure you check Fiverr out when you get a chance.
Word of Mouth
The third way to promote your blog is by using good old fashion word of mouth. I’m not sure why, but people don’t do this as often as they should. You can start off by telling your friends and family members first. Then you can ask them for referrals. Depending on what type of blog you have you can also talk to your colleagues about it.
Make a T-shirt
The last way that you can promote your blog is by getting a couple of shirts made and wear them around the town. I’m actually in the process of getting a few shirts printed that has The Butler Journal on the front. I plan on wearing them to places such as the mall or to sporting events. Make sure you get a couple of extra shirts printed as well. You can give those shirts to friends and family and ask them to wear them every once in a while. You can’t beat that type of free promo.
To summarize, the four ways of promotion that I discussed today are to use social media, create content for YouTube, use word of mouth and make a t-shirt. Since this post is about promoting, make sure you follow me on social media.